How to disable Chrome’s new targeted ad tracking: visit chrome://settings/adPrivacy
Posted by jpluimers on 2023/09/06
Go to chrome://settings/adPrivacy and disable all to make it look like this:
[Wayback/Archive] 266577344-cd2613d0-f97d-46e1-bfbb-9d8c432c40c8.png (656×183)
Via these tweets:
- [Wayback/Archive] Paul Graham on X: “If you go to
chrome://settings/adPrivacyyou can turn off the spyware that got inserted into the latest version of Chrome.” - [Wayback/Archive] Firefox 🔥 on X: “orrrr you could just use Firefox 🙂”
- [Wayback/Archive] The Verge on X: “Google is replacing third-party cookies with a Topics API, which can be turned off if you know how.”
[Wayback/Archive] How to disable Chrome’s new targeted ad tracking – The Verge
In Chrome, start at the three dots in the upper-right corner and go to Settings > Privacy and Security > Ad privacy. (Or just type
chrome://settings/adPrivacyinto your address field.)Settings for Google Chrome with topics listed on the left side and the ad privacy topic in the main window.Settings for Google Chrome with topics listed on the left side and the ad privacy topic in the main window.
The ad privacy page lets you turn off Chrome’s targeted ads.
You’ll see three categories:Ad topics, which assumes your interests based on your browsing history.
Site-suggested ads, which suggests ads based on the sites you’ve visited.
Ad measurement, which shares data with sites to help them measure the effectiveness of their advertising.
Settings for Google Chrome with topics listed on the left side and a list of site-suggested ads in the center.Settings for Google Chrome with topics listed on the left side and a list of site-suggested ads in the center.
When turned on, topics such as site-suggested ads show how Google decides which ads to show you.
Click on each. If you want, you can pause to find out more about what interests and sites Google has been associated with you. You can even just turn off subcategories for each — for example, under Ad topics, you can block Business and industrial but keep Computer and video games active.However, if you want to save yourself time, as you go into each of the three categories, just toggle each one off. And you’re done.
–jeroen







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