Interesting thread at [WayBack] Max Schrems on Twitter: “WTF?! So the “solution” of #Facebook, #Goolge or #Microsoft for #GDPR is to claim they have a “legitimate interest” to take all the data they can get their hands on and use it for any of their “products” (incl. ads)… 😧😠#BeggingForThe4Percent”.
For instance for Google at [WayBack] Privacy Policy – Privacy & Terms – Google:
This updated version of our Privacy Policy takes effect on May 25, 2018. See the current version of the policy
…
When we’re pursuing legitimate interests
We process your information for our legitimate interests and those of third parties while applying appropriate safeguards that protect your privacy. This means that we process your information for things like:
- Providing, maintaining, and improving our services to meet the needs of our users
- Developing new products and features that are useful for our users
- Understanding how people use our services to ensure and improve the performance of our services
- Customizing our services to provide you with a better user experience
- Marketing to inform users about our services
- Providing advertising to make many of our services freely available for users
- Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our services
- Protecting against harm to the rights, property or safety of Google, our users, or the public as required or permitted by law
- Performing research that improves our services for our users and benefits the public
- Fulfilling obligations to our partners like developers and rights holders
- Enforcing legal claims, including investigation of potential violations of applicable Terms of Service
–jeroen
