IKEA into the Hotel Business (via: nu.nl – De Jager)
Posted by jpluimers on 2013/03/07
Today, Gerrit de Jager again had a brilliant comic. This time on Marriott pairs with IKEA for its first budget hotels | Reuters.
Translates it says
IKEA gets into hotel business
“Here is your room key. And your hex key.”
Together with flatpacks against the wall they implicate Ready-to-assemble yourself.
Two fun things about the IKEA BETT / JONAS marked flatpacks (suggesting abed named Jonas):
- Swedisch bett means asked (the German Bett means bed)
- The IKEA Jonas product isn’t bed, but 4 different products with assembly instructions.
One thing I didn’t know is that IKEA as a Dutch-based company. Because of tax reasons (:
For Dutch speaking visitors, a great audio fragment on the frustrations of “Ready to Assemble” furniture by comedian Youp van ‘t Hek:
--jeroen
via: nu.nl – De Jager.
The Wiert Corner - irregular stream of stuff 
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