Why IKEA’s font switch from Futura to Verdana mattered (via: National Post)
Posted by jpluimers on 2014/08/14
The point made by Simson Garfield below reminds me I haven’t been at IKEA for a long long while (:
Verdana was everywhere, and now it was in one more place. It was becoming a non-font that we don’t even register. Which is precisely why it was so effective, and exactly why it was chosen.
--jeroen
via: Why IKEA’s font switch from Futura to Verdana mattered | National Post.
PS: for people that also missed it and want to see the differences:
- The Font War: Ikea Fans Fume over Switch to Verdana – TIME.
- IKEA and Verdana: Design Suicide or Creative Genius – Creative Jar.
- IKEA says goodbye to Futura: idsgn a design blog.
- Typographic Logos that Missed – Print Magazine.
- Ikea says goodbye to Futura | Locomotion.
- IKEA SANS REPLACED BY VERDANA | iancul.com.
- IKEA’S Big Change | The Byne Group.
- FUTURA VS VERDANA : LE SYNDROME IKEA.
- Futura vs Verdana IKEA Smackdown | Rocketboom.
- Critical Section – Thursday, September 03, 2009 09:17 PM.
- UNCLE EDDIE’S THEORY CORNER: MY FAVORITE CLASSIC FONTS.
- Six Fonts That Piss People Off | Fast Company | Business + Innovation.
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