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Jeroen W. Pluimers on .NET, C#, Delphi, databases, and personal interests

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Why IKEA’s font switch from Futura to Verdana mattered (via: National Post)

Posted by jpluimers on 2014/08/14

The point made by Simson Garfield below reminds me I haven’t been at IKEA for a long long while (:

Verdana was everywhere, and now it was in one more place. It was becoming a non-font that we don’t even register. Which is precisely why it was so effective, and exactly why it was chosen.

–jeroen

via: Why IKEA’s font switch from Futura to Verdana mattered | National Post.

PS: for people that also missed it and want to see the differences:

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