TL;DR:
By accepting that failing is part of learning, we decrease our fear of failure and become more willing to experiment with new ideas. As we experiment and seek feedback, we will see how this benefits our customers, by creating a great product that is built on data and not opinions. Innovation won’t happen without failure. We must embrace it to continue learning and grow!
I highly recommend reading the full text by Yolanda van Kimmenade with lots of nice quotes: Changing our attitude towards failure
–jeroen