Great Innovators Start with Customer Struggles (Not Customer Needs)
Posted by jpluimers on 2019/11/14
Two very important quotes of a must-read article (reading of it takes ~5 minutes):
- Teams create the most value for customers when they know the difference between customer needs and struggles
- If we align our mental model to needs, we are missing opportunities to solve the underlying struggles in innovative ways.
Source: [Archive.is] Great Innovators Start with Customer Struggles (Not Customer Needs)
Via: [WayBack] Talking in terms of what customers need, limits options. Great Innovators Start with Customer Struggles (Not Customer Needs) – Marjan Venema – Google+
–jeroen
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