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Jeroen W. Pluimers on .NET, C#, Delphi, databases, and personal interests

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Great Innovators Start with Customer Struggles (Not Customer Needs)

Posted by jpluimers on 2019/11/14

Two very important quotes of a must-read article (reading of it takes ~5 minutes):

  • Teams create the most value for customers when they know the difference between customer needs and struggles
  • If we align our mental model to needs, we are missing opportunities to solve the underlying struggles in innovative ways.

Source: [Archive.isGreat Innovators Start with Customer Struggles (Not Customer Needs)

Via: [WayBack] Talking in terms of what customers need, limits options. Great Innovators Start with Customer Struggles (Not Customer Needs) – Marjan Venema – Google+

–jeroen

 

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