4 Ways to Jazz-up Product Descriptions (without Hype) | Practical Ecommerce
Posted by jpluimers on 2019/11/15
Probably by now everyone uses these 4 Ways to Jazz-up Product Descriptions (without Hype) | Practical Ecommerce [WayBack]:
According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype.
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- Sensory language.
- Imaginative scenarios.
- Unexpected vocabulary.
- Conversational tone.
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Provide Solid Info
At a minimum, keep your marketing copy free of over-promising, exaggeration, and pointless bragging. Make sure you’re providing solid information for potential buyers. Then, if you want, jazz-up your wording to heighten rapport.
–jeroen
via: [WayBack] Nice article on no hype product descriptions – Michael Riley – Google+
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