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4 Ways to Jazz-up Product Descriptions (without Hype) | Practical Ecommerce

Posted by jpluimers on 2019/11/15

Probably by now everyone uses these 4 Ways to Jazz-up Product Descriptions (without Hype) | Practical Ecommerce [WayBack]:

According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype.

  • Sensory language.
  • Imaginative scenarios.
  • Unexpected vocabulary.
  • Conversational tone.

Provide Solid Info

At a minimum, keep your marketing copy free of over-promising, exaggeration, and pointless bragging. Make sure you’re providing solid information for potential buyers. Then, if you want, jazz-up your wording to heighten rapport.

–jeroen

via: [WayBack] Nice article on no hype product descriptions  – Michael Riley – Google+

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