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The “Just In Time” Theory of User Behavior

Posted by jpluimers on 2014/08/10

Abstract of The “Just In Time” Theory of User Behavior:

…the design of your software has a profound impact on how users behave within your software…

  • Encouraging the “right” things by making those things intentionally easy to do.
  • Discouraging the “wrong” things by making those things intentionally difficult, complex, and awkward to do.

–jeroen

via: The “Just In Time” Theory of User Behavior.

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